2008 Springs Media Kit

Space Reservation Form

Why You Should Advertise Deadlines

Frequency Rates

 Mechanical Specifications

Advertising Contacts

Editorial








Springs Magazine is Your Connection to
the Spring Industry Worldwide.

Don't wait for show time to inform potential customers of your products and services.
Advertise in Springs magazine, and keep your company on customers' minds all year long.

Published by springmakers for springmakers since 1962, Springs is the only publication that's dedicated to the precision mechanical spring industry. Our focus is on business issues associated with operating a spring company, as well as technical information on spring design, materials, secondary processes and equipment.

The Numbers Speak for Themselves: Key findings of our 2007 Readership Study demonstrate that Springs is highly valued by readers, and they respond to the advertisements it contains.

As a result of reading an ad in Springs, readers report taking the following actions:

  • Discussed the ad with a colleague - 65%.
  • Visited the advertiser's Web site for more information - 63%.
  • Contacted the advertiser directly - 49%.
  • Purchased the advertised product/service - 36%.
  • Referred the ad to appropriate company management - 40%.
  • Clipped/photocopied the ad for future reference - 31%.
  • None of the above - only 9%.

When finished reading Springs, subscribers:

  • File the entire issue for future reference - 59%.
  • Pass the issue along to someone else - 37%.
  • Discard - 13%.
  • Clip and file specific articles - 12%.

Subscribers report they read:

  • Most of the issue - 38%.
  • About half - 24%.
  • All of the issue - 22%.
  • Some of it - 15%.

Not just another mailbox filler,Springs is read, saved, passed along to others and discussed among colleagues.

Most importantly, when you advertise in Springs, you can be assured that not only will customers see your ads, but also they will act on them.


Deadlines

Issuance and Closing Dates:

 Issue Ad Commitments Ad Materials
January Nov. 1 Nov. 15
 April* Feb. 1 Feb. 15
July May 1 May 15
October* Aug. 1 Aug. 15
* show bonus distribution
Bonus Distribution: In addition to our regular circulation, Springs is circulated at all the major trade shows, giving advertisers even more exposure to their customers.

In Between Trade Shows: Advertising in Springs is the best way to keep customers thinking about your company and inform them of your products and services throughout the year.
Editorial Profile

Readership: Established by the Spring Manufacturers Institute (SMI) in 1962, Springs is a quarterly magazine published specifically for the precision mechanical spring industry worldwide - unique in concept, content and circulation. Addressed primarily to upper and middle managers, Springs is read by an audience of 9,688 spring industry professionals (as of 8/29/07) in the following countries:

Argentina

China

Holland

Malaysia

Sweden

Australia

Columbia

Hong Kong

Mexico

Switzerland

Austria

Costa Rica

India

The Netherlands

Taiwan

Belgium

Denmark

Ireland

New Zealand

Thailand

Brazil

Finland

Israel

Russia

Turkey

British Isles

France

Italy

Singapore

 United Kingdom

Canada

Germany

Japan

South Africa

United States of America

Korea

Spain

Venezuela

2008 Themes:

  • January, "SMI's 75th Anniversary" special issue
  • April, "Springmaking Costs and Costing Springs"
    (wire Düsseldorf bonus distribution.)
  • July, "The Many Uses of Springs"
  • October, "Energy and the Spring Industry"
    (Spring World bonus distribution and exhibitor preview section)

*** Advertisers interested in contributing technical articles are encouraged to contact the editor by e-mail at editor@smihq.org or phone at (630) 495-8588.

Editorial Opportunities

Editorial Topics: Each issue of Springs includes a section of articles that focus, in-depth, on a specific topic of interest to springmakers. Articles are written by springmakers, researchers, suppliers, government experts, market analysts and others, each giving his or her unique perspective on the theme subject matter and how it relates to spring manufacturing.

  • Technology reports: You are invited to submit a bylined article relating to your area of expertise in the spring industry. Articles should be original, educational and non-promotional, including relevant charts and graphics. Authors may present one or more of the following: technological developments, research, case studies, applications, "how-tos," etc. Such articles provide useful information to the reader, as well as enhance your reputation and exposure in the spring industry. Articles should be at least 1,200 words in length. ***

  • Features: In-depth articles interviewing industry professionals on a specific topic, usually relating to the issue theme. Please inform the editor of your interest in participating in an interview.
  • New Products, Global Highlights and People in the News: Advertisers get priority placement of their product, company, personnel and events announcements in all Springs departments. News releases should be roughly 50 to 100 words and may be accompanied by color photos (electronic or prints).

    For more information about enhancing your program with editorial coverage in Springs, please contact the editor, by phone at (630) 495-8588.

  • Frequent Advertiser Bonus: Those who place ads in every issue of Springs will appear in our exclusive Quick Reference Supplier Guide. A handy full-page tear-out card, the Supplier Guide provides complete contact information, including company name, products offered, contact name, phone, fax, e-mail and Web site. The Quick Reference Supplier Guide makes it easy for readers to request and receive product information from advertisers with the immediacy they expect from today's communications technology.


Space Reservation Form


Frequency Rates

  • To obtain the 2x, 4x, or 6x rate, the issues must be specified on the Space Reservation Form. Advertisers must run total schedule within one year of first insertion or their frequency discount will be forfeited and ads will be billed at their actual frequency. Different size units may be combined for frequency rates.

  • Spreads for full and half pages are double the per-unit rate.

  • Electronic ads in PDF or EPS format with high-quality color proofs are preferred.
  • Advertisers who submit art mechanicals, other than complete negatives (right-reading, emulsion side down) and proofs will be billed for preparation.
 2008 Frequency Rates
(black & white)		 6
ads per year		 4
ads per year		 2
ads per year

 1
ad per year
 Full Page $ 1,350/ad $ 1,588/ad $1,959/ad

 $2,237/ad

 1/2 Page Island $ 983/ad  $ 1,156/ad  $1,426/ad

 $1,628/ad

 1/2 Page Vertical
or Horizontal		 $ 848/ad $ 996/ad  $ 1,231/ad

 $1,404/ad
1/4 Page $ 564/ad  $ 664/ad $ 819/ad

 $935/ad

 Four-Color Process Full page
add $1,153		 Half page
add $871		 Quarter page
add $410
  • The cost of color is added onto the appropriate black & white frequency rate (above).
  • Premium rates (below) include charges for four color process.
  • Color ads must be accompanied by a high-quality color proof (i.e. Pictro proof, Matchprint or Chromalin). Color laser proofs are not guaranteed accurate for exact color matching.
  • PMS (Pantone) colors not accepted. Color must be CMYK.
Premium Position Rates (Four-Color )  4 issues per year
 Inside Front Cover  $ 3,623/issue
 Outside Back Cover $3,623/issue
 Inside Back Cover  $3,623/issue
Page One  $3,623/issue
 Center Spread $5,888/issue
  • Premium positions listed above are for full page ads only.
  • Advertisers must place an ad in all four issues to retain their premium positions
  • For specific positions not listed above, add $730 to the appropriate full or fractional page rate.

Commission

  • A 15% commission is allowed to recognized advertising agencies, i.e. those that comply with
    Springs' standards of trade advertising service.

Space Reservation Form


MECHANICAL SPECIFICATIONS
  • Trim Size: 8.13 in. wide x 10.88 in. high (20.65 cm wide x 27.64 cm high) *
  • Binding Method: Saddle Stitched
  • Stock: Inside - 60 lb. Gloss No. 2 (Covers - 100 lb. Gloss No. 1)
  • Available Colors: Four-color process, black & white. All colors should be built in CMYK. No spot (Pantone) colors. Please convert RGB graphics yourself. When converted to CMYK, colors may tend to shift, and you can adjust them at this time.
  • Resolution: Please provide graphics with a minimum of 300 dpi. We cannot guarantee the quality of the image with anything lower.
Preferred Material for Digital Output: Ads need to be sent on PC-formatted computer disk, be in the correct file format for output and must include a high-quality color proof (i.e. Pictro proof, Matchprint or Chromalin).

Please send files ONLY in PDF or EPS format.

When saving as a PDF, save as high-resolution or press-optimized.

If you must send a file format other than those listed above, please make sure to include all fonts used to create the document. This includes the printer/screen suitcase. If a substitute font is available, it may cause the document to reflow. You may also convert all type to paths/outlines.

All graphics should be provided and linked to the document for updating when received. Do not embed graphics in the document.
  • Accepted Convertible Materials: Negatives (Right-Reading, Emulsion Side Down). Negatives must be sent with color Matchprint or Chromalin for color ads. Laser printout OK for black & white ads, but not for color ads. Negatives sent without the appropriate proofs will be subject to preparation charges.
  • Publisher's Services: Art mechanicals and materials other than complete electronic files and color proofs may be subject to preparation charges. (See above description of Preferred Material.) All negatives are held for 12 months, after which time they are destroyed unless other instructions are given.
  • Inserts: Copy and approval of insert content is required prior to acceptance. For a quote, please contact Lynne Carr, advertising sales manager.
  • Non-Bleed Ad Page Dimensions:
     1 page: 7.63" x 10.38" (19.38 x 26.37 cm)
     1/2 page island: 4.5" x 7.25" (11.42 x 18.42 cm)
     1/2 page horizontal: 6.9" x 4.63" (17.3 x 11.76 cm)
     1/2 page vertical: 3.31" x 9.34" (8.41 x 23.72 cm)
     1/4 page vertical: 3.37" x 4.63" (8.41 x 11.76 cm)
  • Bleed Ad Page Dimensions:
    2-page spread: 16.5" x 11.13" (41.91 x 28.27 cm)
    1 page: 8.38" x 11.13" (21.29 x 28.27 cm)
    1/2 page
    horizontal spread:    		 16.5" x 4.63" (41.91 x 11.76 cm)
  • Bleed Safety: Keep important live matter, such as text, at least 0.25" (0.64 cm) from any edge.


Issuance and Closing Dates:

 Issue Commitments Materials
January Nov. 1 Nov. 15
 April* Feb. 1 Feb. 15
July May 1 May 15
October* Aug. 1 Aug. 15
* show bonus distribution

Space Reservation Form


Send all Space Reservations and materials to:

SMI Business Corp.
2001 Midwest Road, Suite 106
Oak Brook, IL 60523-1335

Phone (630) 495-8588

Fax: (630)495-8595

E-Mail: lynne@smihq.org

Advertising Contact

Editorial Contact
Lynne Carr,
advertising sales manager
Rita S. Kaufman,
editor
Advertising Sales Representative in Japan
Ken Myohdai
Sakura International
22-11 Harimacho 1-Chome, Abeno-ku
Osaka, 545-0022 Japan
Phone: ++81-6-6624-3601
Fax: ++81-6-6624-3602
E-mail: myohdai@sakurain.co.jp
Advertising Sales Representative in Europe
Jennie Franks
David Franks & Co.
63 St. Andrew's Road
Cambridge
CB4 1DH England
Phone / Fax: +44-1223-360472
E-mail: franksco@BTopenworld.com

Advertising Sales Representative in Taiwan
Robert Yu
Worldwide Services Co. Ltd.
11 F-B No. 540, Sec. 1, Wen Hsin Rd.
Taichung, Taiwan
Phone: ++886-4-2325-1784
Fax: ++886-4-2325-2967
E-mail: stuart@wwstaiwan.com

Springs is published by the SMI Business Corp., a subsidiary of the Spring Manufacturers Institute.